Little Magic: A Playful and Eco-Friendly Children Clothing Brand

Bringing Magic and Respect for Nature to Children's Fashion

The identity of Little Magic is an iconic symbol of magic - a bunny in a hat. Simple yet playful, this logo captures the essence of the brand. The use of animal illustrations in the clothing designs is both unique and memorable, appealing to both children and adults alike.

When it comes to the production process, Little Magic prioritizes sustainability and the well-being of future generations. The clothing is made from GOTS certified organic cotton, ensuring that it is gentle on a child's sensitive skin. The printing process is non-toxic, free from harmful chemicals, and the snaps are nickel-free. The brand also ensures that the clothing is free of formaldehyde, AZO, cadmium, and OTC, complying with textile safety regulations.

But Little Magic's commitment to sustainability doesn't stop at the clothing itself. The packaging materials are made from recycled cardboard and 100% recyclable plastic, minimizing the brand's environmental footprint. By using eco-friendly materials throughout the entire production process, Little Magic sets an example for other children's clothing brands.

Little Magic offers a range of clothing sizes to accommodate children of different ages. The clothing comes in zip bags of 240mm x 340mm, ensuring that the products are well-protected during transportation. The tags measure 50mm x 50mm, providing essential information about the clothing. For larger items such as monthly onesies set boxes and bib boxes, the dimensions are 400mm x 300mm and 210mm x 95mm, respectively.

When it comes to the functionality of the clothing, Little Magic ensures that both parents and children have a hassle-free experience. The onesies are designed with a lap-neck design, allowing for smooth outfit and diaper changes. The brand and care labels are sewn on the outside of the product to avoid rubbing against the baby's skin. The T-shirts are made of 100% organic cotton, featuring an elastane rib collar and double stitching for durability.

The Little Magic brand was born in Taiwan, with the project starting in July 2019 and finishing in July 2020. The designs were exhibited in Taiwan in April 2019, showcasing the brand's commitment to creativity and innovation.

Little Magic faced several challenges during the design process. The designer aimed to create a unique illustration style that would capture the attention of both children and adults. Balancing playfulness with educational value, the brand used social media campaigns and infographic images to communicate its values effectively.

The efforts put into the design and production of Little Magic were recognized with a Bronze A' Design Award in 2021. This prestigious award acknowledges the brand's outstanding creativity and resourcefulness, as well as its commitment to incorporating best practices in art, science, design, and technology. Little Magic is not only making a mark in the world of children's fashion but also contributing to the improvement of quality of life.